Online video services and other media: Substitutes or complement

Lee, Seung-Yeop; Lee, Sang‐Woo

doi:10.1016/j.chb.2015.03.073

Cited by 22 publications

(20 citation statements)

References 26 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Los cambios estructurales en la industria han llevado a que los nuevos jugadores se definan como competidores o sustitutos (Weeds, 2016;Armstrong, 1999). Muchos estudios sobre el desplazamiento de los medios asumen que cuando se introduce un nuevo medio en el mercado, las audiencias redistribuyen el tiempo que dedican a los medios y se forman nuevos patrones de comportamiento (Lee & Lee, 2015;Nam & Barnett, 2010). Como argumentan Chan y Chan-Olmsted (2012), cuando un medio nuevo es similar funcionalmente a un medio antiguo, pero tiene ventajas funcionales sobre los medios tradicionales, el nuevo probablemente desplazará al antiguo.…”

Section: Revisión De La Literaturaunclassified

“…Kim et al (2016) estudiaron hasta qué punto existe una superposición significativa entre las plataformas OTT y los operadores tradicionales de televisión de pago, en función de la percepción de gratificación del consumidor y el tiempo empleado en utilizarlas. Varios autores han estudiado el fenómeno de abandono de las suscripciones a cable o satélite por las nuevas ofertas de vídeo online (Lee & Lee, 2015;Lee & Lee, 2015).…”

Section: Revisión De La Literaturaunclassified

See 1 more Smart Citation

La evolución del mercado de la televisión de pago y del perfil de los suscriptores

Medina¹,

Herrero-Subías²,

Portilla³

2019

RLCS

View full text Add to dashboard Cite

La evolución del mercado de la televisión de pago y del perfil de los suscriptoresThe evolution of the pay TV market and the profile of the subscribers Mercedes Medina [CV] [ 0000-0003-1754-6811] [ GS] Profesora Titular. Universidad de Navarra (España) mmedina@unav.es M Herrero [CV] [ 0000-0002-3695-4143] [GS] Profesora Titular. Universidad de Navarra (España) moherrero@unav.es I Portilla [CV] [0000-0002-2504-868X] [ GS] Profesora. Universidad de Navarra, España iportilla@unav.es Resumen[ES] Introducción. El panorama audiovisual se ha transformado extraordinariamente en los últimos años debido a las condiciones tecnológicas y de mercado. La digitalización ha creado nuevas posibilidades para nuevos proveedores de contenido y el consumo audiovisual ha cambiado. Nuestro análisis se centrará en el impacto de esos cambios estructurales en la naturaleza de los servicios de suscripción para contenido audiovisual y, a partir de ahí, en el perfil sociodemográfico del suscriptor. Basaremos nuestro análisis teórico en las teorías de los bienes de sustitución y las fuerzas de la competencia. Metodología. Los datos provienen de tres encuestas diferentes realizadas en 2008, 2012 y 2016 en España. Resultados. Los resultados muestran que los perfiles de los consumidores de las nuevas plataformas son similares a los del suscriptor de televisión tradicional, aunque hay algunas diferencias significativas en cuanto a edad y nivel educativo. Conclusiones. Una de las conclusiones que puede ser relevante para la industria, es que las variables sociodemográficas siguen siendo factores definitivos para orientar las estrategias de marketing.[EN] Introduction. The audiovisual landscape has extraordinarily transformed in recent years due to technological and market conditions. Digitalization has created new possibilities for new content providers and audiovisual consumption has changed. Based on theories of substitution goods and competition forces, our analysis will focus on the impact of those structural changes on the nature of subscription services for audiovisual content, and from there, on the socio-demographic profile of the subscriber. Methodology. Data comes from three different surveys made in 2008, 2012 and 2016 in Spain. Results. Findings show that consumer profiles of the new platforms are similar to those of the RLCS, Revista Latina de Comunicación Social, 74 -Páginas 1761 a 1780 [Investigación] [Financiada]

show abstract

Section: Revisión De La Literaturaunclassified

La evolución del mercado de la televisión de pago y del perfil de los suscriptores

Medina¹,

Herrero-Subías²,

Portilla³

2019

RLCS

View full text Add to dashboard Cite

show abstract

“…The structural changes in the industry have led to new players being defined as either competitors or substitutes (Weeds, 2016;Armstrong, 1999). Many studies on media displacement assume that when a new medium is introduced to the market, audiences will redistribute their time spent consuming media, and form new behaviour patterns (Lee & Lee, 2015;Nam & Barnett, 2010). As Chan and Chan-Olmsted(2012) argue, when a new medium is similar functionally to an old medium, but has functional advantages over the old media, the new will probably displace the old.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The way that subscribers of pay TV platforms, including cable and satellite, began switching to OTT services and others downgraded their pay services from premium to regular packages, has been extensively studied. Those phenomena are called cord-cutting and cord-shaving respectively (Lee & Lee, 2015;Lee & Lee, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

The evolution of the pay TV market and the profile of the subscribers

Medina¹,

Herrero-Subías²,

Portilla³

2019

View full text Add to dashboard Cite

The evolution of the pay TV market and the profile of the subscribers M Medina [CV] [ 0000-0003-1754-6811] [ GS] Profesora Titular. Universidad de Navarra (España) mmedina@unav.es M Herrero [CV] [ 0000-0002-3695-4143] [GS] Profesora Titular. Universidad de Navarra (España) moherrero@unav.es I Portilla [CV][0000-0002-2504-868X][ GS] Profesora. Universidad de Navarra, España iportilla@unav.es Abstract Introduction. The audiovisual landscape has extraordinarily transformed in recent years due to technological and market conditions. Digitalization has created new possibilities for new content providers and audiovisual consumption has changed. Based on theories of substitution goods and competition forces, our analysis will focus on the impact of those structural changes on the nature of subscription services for audiovisual content, and from there, on the socio-demographic profile of the subscriber. Methodology. Data comes from three different surveys made in 2008, 2012 and 2016 in Spain. Results. Findings show that consumer profiles of the new platforms are similar to those of the traditional television subscriber, but there are some changes in terms of age and education. Conclusions. Socio-demographic variables are still relevant for defining subscribers, although the big data defenders tend to highlight behavioural data or purchase data.

show abstract

“…This has led the viewer to move from the television as device towards other types of devices such as personal computers, smartphones or tablets especially in the younger age groups. That is clear from the growth in video streaming traffic which has been reported by the network providers of 4G mobile services [1], [2]. Additionally, the variety in the content sources brings another challenge which is how to connect with all of these sources and search them for a particular list of programs.…”

Section: Introductionmentioning

confidence: 99%

Cloud Based Electronic Program Guide System with Integrated Social Network Recommendations

Al-Mohammed¹,

Linge²

2017

IJEEEE

View full text Add to dashboard Cite

Television viewing is changing with a growing trend towards online consumption of content with a proliferation of providers and an increasing range of viewing devices available. This trend will start to challenge the future of the traditional television channel as more and more viewers becoming focused on the programs, rather than the broadcaster or provider who distributes them. However, this in turn poses a problem for the viewer in that it will become increasingly difficult to locate those programs of interest across such a broad range of providers. This paper introduces a new architecture for a generic cloud based Electronic Program Guide (EPG) that can access all of the available content sources. The architecture of the generic EPG system allows for program metadata to be retrieved from online providers in a single search operation despite the difference in metadata formats that are supported by the different providers. Moreover, this system provides a personalized EPG that takes the program as its core focus and outputs a list of recommendations that are based on the viewer's interests, viewing pattern and the recommendations of their friends from within the social networks they belong to. Additionally, the system responds to the dynamic environment features such as viewing device, network bandwidth, and service registrations to ensure that any recommended program can indeed be watched by the viewer at that particular time.

show abstract

Online video services and other media: Substitutes or complement

Cited by 22 publications

References 26 publications

La evolución del mercado de la televisión de pago y del perfil de los suscriptores

La evolución del mercado de la televisión de pago y del perfil de los suscriptores

The evolution of the pay TV market and the profile of the subscribers

Cloud Based Electronic Program Guide System with Integrated Social Network Recommendations

Contact Info

Product

Resources

About