Open Innovation through Intermediaries in the Web

Abstract

Since its conception Open Innovation has become what can be called the reference mark for business innovation management. The aim of this chapter is threefold; first the authors explain the trends that have emerged from the use of web based open innovation by firms. Secondly, they will establish a relationship between these trends and the phases of the New Product Development (NPD) process. Thirdly, they will carry out a concrete qualitative analysis based on active intermediaries firms. The authors compare different case study of companies that offer themselves as intermediaries in the web for open innovation practices oriented to the product.