Abstract:When building or running a business, MSMEs actors often face various obstacles and risks, especially during the COVID-19 pandemic. This situation requires MSMEs actors to survive any situation so that the business can continue to run properly, as with the Coffee Shop owners in Salatiga. To be able to survive and face difficult times, individuals must be able to form a good personality with a positive outlook to innovate. Therefore, this study aims to see the relationship between the “openness to experience tra… Show more
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