Purpose-The purpose of this study is to provide tangible examples of product data management practices in large high tech companies, and to highlight current challenges. Design/methodology/approach-This research is a qualitative interview study. First, a product data management (PDM) system frame was defined to aid analyses. Secondly, an interview study was carried out in four companies to clarify the practical realisation of PDM, and the current challenges. The interviewees are experts in the field of PDM, currently holding significant related posts in their companies. Findings-Overall target of PDM activities are seen similar in all companies, however, there are some diversity in the realisation of these practices. PDM related challenges identified in this study are various, strongly influenced by company background and current organisational state. Research limitations/implications-This study includes interviews in four companies with different backgrounds, and a workshop, providing a good view on topical issues in the field of PDM. The obtained results could vary to some degree, should the sample size be larger, or especially should the products of the studied companies be less complex. Practical implications-This article provides managers and PDM system developers' better understanding over the issues that are affecting PDM solution development and on major system requirements, together with relevant insight to current challenges. Originality/value-The existing literature is relatively scarce in describing the practicalities of PDM. The obtained results highlight the significance of company background influencing the selection of PDM solutions.