“…The pharmaceutical industry is one of the most vibrant sectors of the Ghanaian economy (Harper and Gyansa-Lutterodt, 2007;Otoo, 2020;Pourraz, 2019). The industry is highly competitive due to customer expectations and their enormous economic influence (Banda et al, 2021;Boya and Rao Sekhara, 2019;Horner, 2022). Pharmaceuticals are a crucial component of healthcare delivery utilized in the prevention, treatment and curing of diseases as well as the adjustment of lifestyle factors (Baxerres and Cassier, 2022;Chorev, 2019;Defor et al, 2017).…”