2020
DOI: 10.1108/imds-04-2020-0238
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Operational risks and coping strategies of micro-enterprise in peer-to-peer accommodation service sector: evidences from China

Abstract: PurposeFocusing on the supply side of peer-to-peer (P2P) accommodation service sector, this study identifies the emerging types of micro-enterprise operators in the growing Chinese market, and investigate their respective operational risks and coping strategies.Design/methodology/approachA qualitative study was adopted to explore the micro-enterprise in peer-to-peer accommodation in China. Twenty semi-structured interviews were conducted to explore the operators' behaviors in the service sector.FindingsBased o… Show more

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