Operator choice in the mobile telecommunications market: Evidence from Turkish urban population

Mobile Carrier Selection In A Post-Conflict Environment – The Primacy Of Ethnicity Over Conventional Network Effects

“…Also, our findings have confirmed those of Karacuka et al (2013), that carrier selection is closely related to other people in their local area carrier choice, rather than the overall size of the operator or price. Finally, our findings clearly show that social networks, compared to price or the installed base, have more significant influence on operator choice, confirming the findings of Birke (2008) and Basaran et al (2014).…”

“…The effect is even stronger for family members in the same network. Basaran et al (2014) confirm that social network ties are more significant in operator selection than prices or the size of the operator. -size -overall size of the installed base is often attributed to the winner-take-all nature of success in network industries.…”

“…In addition, their finding further emphasizes that social networks, compared to price or the installed base, have a more significant influence on operator choice and that subscribers that have already selected their carrier are more reluctant to switch because of established contact and the advantages of lower on-net prices. In other words, Basaran et al (2014) confirm that social network ties, like family, friend or colleagues, are more important in their selection than prices or the overall size of the operator.…”

“…Also, Karacuka et al (2013) analyzes local network effects on operator choice in the Turkish mobile market and relying on a nationwide survey they find close relationship between operator choice and the carrier selection of other people in their local area rather than the overall size of the operator. Basaran et al (2014) rely on multinomial and conditional logit estimations to examine the operator choice decisions of subscribers in the Turkish mobile market. They find that overall subscriber base and carriers' pricing strategies are important factors to new subscribers.…”

Bosnia and Herzegovina Telecommunication Sector Outlook

“…When doing so, the consumer in fact considers a series of different direct and indirect network effects; from network size, offered service to social network -albeit often with a poor understanding of their significance or value (Karacuka et al, 2013;Zaimovic & Avdic 2014;Basaran et al, 2014). To this end, analyses of network effects in Bosna telecommunications market was conducted with principal question to investigate to what extent traditional network effects play a role in consumer decision-making and loyalty in developing telecommunication market 4 4 The research sample was 2,500 individuals covering proportionally different entities, regions, municipalities, ethnic groups, gender, as well as urban/rural areas in BiH.…”