Over the last decade, digital transformation across most industries has dramatically impacted the field of Human Resource Management (HRM). Against this background, this paper discusses new Digital Human Resource Management (DHRM) practices, focusing on using advanced technologies to upscale HR functions. It primarily emphasises the integration of AI, ML, and cloud-based systems in recruitment, performance management, employee engagement, and workforce analytics. This research provides an in-depth analysis of current trends related to the technologies' benefits and challenges. Based on the case studies and empirical data, it was demonstrated that DHRM practices could enhance organisational efficiency, employee satisfaction, and the quality of strategic decisions. Evidence suggests that organisations using digital HRM practices are more likely to cope with changing business environments and keep their competitive advantage. The paper includes recommendations to HR professionals on implementing and optimising digital solutions for HRM.