Opinion Mining For E-Commerce in Social Media Accounts

Abstract

The usage of the Internet has been growing rapidly, and in the field of natural language processing (NLP), sentiment analysis has become one of the most popular techniques. Using sentiment analysis, the emotional tone behind a body of text can be mined effectively for different occasions. Instagram has become a popular platform for people to buy and sell online. Nonetheless, some studies have found that frauds occurred as a result of buying and selling on the platform, such as when product quantity and specifications differed from what was claimed, a defective product was received, and other frauds involved Instagram sellers. Hence, trust is vital when customers are engaged in S-Commerce activities on Instagram, and there is a need for a trust model to evaluate the trustworthiness of sellers. Nowadays, people provide their feedback after a long time of usage only on social media platforms like Instagram. Therefore, these comments play a major role in helping people decide if the product will be beneficial for them over a long period of time. Mining such content to evaluate people’s sentiments can play a critical role in making decisions to keep the situation under control. {objective} Six different classifiers have been used to classify the data. The experiment achieved the highest accuracy of 76.7% with logistic regression. This study can be useful to determine the trustworthiness of the company.