2020
DOI: 10.31234/osf.io/qk2ps
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Opportunities and challenges for using automatic human affect analysis in consumer research

Abstract: The ability to automatically assess emotional responses via contact-free video recording taps into a rapidly growing market aimed at predicting consumer choices. If consumer attention and engagement are measurable in a reliable and accessible manner, relevant marketing decisions could be informed by objective data. Although significant advances have been made in automatic affect recognition, several practical and theoretical issues remain largely unresolved. These concern the lack of cross-system validation, a… Show more

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