Crop evapotranspiration (ETa) is the main source of water loss in farms and watersheds, and with its effects felt at a regional scale, it calls for irrigation professionals and water resource managers to accurately assess water requirements to meet crop water use. On a multi-crop commercial farm, different factors affect cropland allocation, among which crop evapotranspiration is one of the most important factors regarding the seasonally or annually available water resources for irrigation in combination with the in-season effective precipitation. The objective of the present study was to estimate crop evapotranspiration for four major crops grown on the Navajo Agricultural Products Industry (NAPI) farm for the 2016–2010 period to help crop management in crop plant allocation based on the different objectives of the NAPI. The monthly and seasonal satellite-based ETa of maize, potatoes, dry beans, and alfalfa were retrieved and compared using the analysis of variance and the least significant difference (LSD) at 5% of significance. Our results showed the highly significant effects of year, months, and crops. The year 2020 obtained the highest crop ETa, and July had the most evapotranspiration demand, followed by August, June, September, and May, and the pool of April, March, February, January, December, and November registered the lowest crop ETa. Maize monthly ETa varied from 17.5 to 201.7 mm with an average seasonal ETa of 703.8 mm. The monthly ETa of potatoes varied from 9.8 to 207.5 mm, and their seasonal ETa averaged 600.9 mm. The dry bean monthly ETa varied from 10.4 to 178.4 mm, and the seasonal ETa averaged 506.2 mm. The alfalfa annual ETa was the highest at 1015.4 mm, as it is a perennial crop. The alfalfa monthly ETa varied from 8.2 to 202.1 mm. The highest monthly crop ETa was obtained in July for all four crops. The results of this study are very critical for cropland allocation and irrigation management under limited available water across a large commercial farm with multiple crops and objectives.