“…On average, the PM task with consumers used 55.2 participants with a large SD of 36.9. The smallest numbers of consumers included in a study are approximately around 10–15 participants (Drake, Lopetcharat, & Drake, 2009; Kennedy, 2010; Mielby, Hopfer, Jensen, Thybo, & Heymann, 2014; Speight, Schiano, Harwood, & Drake, 2019), but most studies used at least 50 or more consumers, while some studies recruited over 100 consumers (Cano‐Lamadrid et al, 2020; Lezaeta, Bordeu, Næs, & Varela, 2017; Ribeiro et al, 2020).…”