Purpose: Artificial intelligence (AI) has been recognized as a critical force in the maritime industry, transforming port operations to meet the needs of the digital age. A paradigm change is taking place in the marine industry, which is a crucial component of global economic systems and international trade. Ports are leading the way in this transformation, using cutting-edge digital and AI capabilities to introduce a new age of operating strategies that provide improved efficiency, accuracy, and security.
Approach/Design/Methodology: Providing a historical summary of AI's evolution since the 1950s, the paper emphasizes its vital role in driving technical innovation and changing marine operations. Considerable attention is devoted to the ethical aspects of AI implementation in marine environments, promoting conscientious and ethical use. The article examines how AI improves marine operations, port, and port operation, in efficiency, accuracy, and security. It also addresses data management, financial issues, and ethical issues related to AI applications. The researchers employed a qualitative research technique to examine the transformative capacities of AI in the maritime industry and its impact on port operations with the support of SWOT Analyses. To gather primary data, a survey was conducted with industry professionals, including port officials, maritime specialists, and providers of AI technology.Findings: This study contributes to a better understanding of the role that AI plays in current marine activities through the SWOT analyses outcomes. The article emphasizes the profound ability of AI to bring about significant changes in port operations through the Positive Aspects as Operational Efficiency, Safety and decision making. It discusses the potential advantages and difficulties associated with AI implementation. The article offers useful insights for industry executives and regulators, underlining the need for strategic and ethical AI integration in maritime port operations.