Optimization Strategies for In-Store Order Picking in Omnichannel Retailing

Chou, Xiaochen; Pietri, Nicola Ognibene; Loske, Dominic; Klumpp, Matthias; Montemanni, Roberto

doi:10.1007/978-3-030-85902-2_64

Cited by 7 publications

(2 citation statements)

References 18 publications

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“…Moreover, it might be interesting to change the interaction aspect and compare collaboration and cooperation scenarios to evaluate how technology can contribute to increasing workers' well-being. This is in line with recent research on the importance of the human factor in logistics and supply chain management in general [16,[138][139][140][141][142][143][144].…”

Section: Conclusion and Further Researchsupporting

confidence: 88%

Logistics Work, Ergonomics and Social Sustainability: Empirical Musculoskeletal System Strain Assessment in Retail Intralogistics

et al. 2021

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Background: A large proportion of logistics jobs still rely on manual labor and therefore place a physical strain on employees. This includes the handling of heavy goods and physiologically unfavorable postures. Such issues pose a risk for employee health and work capability. This article provides a detailed empirical analysis and a decision process structure for the allocation of ergonomic measures in warehousing and intralogistics processes. Methods: The methodological basis is a load assessment of the musculoskeletal system in retail intralogistics. Based on the established measurements systems CUELA and OWAS, the specific loads on employees are assessed for four typical logistics workplace settings. These are combined with standards for efficient decision rules regarding contracting and developing ergonomic improvements. Results: The results suggest an increased risk of long-term low back injury for the selected four standard work situations in warehousing and likely apply to similar work environments in logistics. Using measures, posture descriptions, and international standards, we show how already few threshold values serve as sufficient conditions to decide if ergonomic interventions are required. Conclusions: The specific contribution is characterized by the combination of literature review results, empirical results, and the identification and discussion of specific mitigation measures. These elements are focused on the highly relevant ergonomic situation of logistics workers and present a unique contribution towards the knowledge base in this field due to the multi-perspective approach.

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Section: Conclusion and Further Researchsupporting

confidence: 88%

Logistics Work, Ergonomics and Social Sustainability: Empirical Musculoskeletal System Strain Assessment in Retail Intralogistics

et al. 2021

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“…This is for the target customers to trust brands based on the perceived value it communicates (Z. Chen & Peng, 2021;Chou et al, 2021Chou et al, , 2021. For instance, Facebook is the most popular social media platform that MSMEs utilize for reach, engagement, and conversion (DTI, 2021).…”

Section: Review Of Related Literaturementioning

confidence: 99%

Coping with Disruption using Social Media Marketing: A Full Throttle

Guillen¹

2023

IJMABER

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This review expands our insights into how micro, small, and medium enterprises or MSMEs cope with disruption in Metro Manila in the Philippines using social media marketing. COVID-19 accelerated certain processes forcing local businesses to embrace digital marketing transformation. Thus, it enables local businesses to intensify their social media marketing (SMM) efforts to remain relevant due to a series of lockdowns and government-initiated restrictions. Based on the systematic review, the researcher proposes a conceptual framework to answer the question: How can MSMEs cope with disruption through social media marketing to attain positive brand equity? The proposed conceptual framework looked into synonymous themes such as marketing competencies (MC), omnichannel strategies (OC), and brand equity (BE). Within the process, MSMEs can optimize their social media marketing strategies as a springboard to reimagine the new normal with significance on how the business would aggrandize its resources. Moreover, as of October 2021, the entire nation has entered the post-pandemic period, making this study pertinent for local enterprises. Indeed, MSMEs attempt to bounce back from a two-year incubus.

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