Optimizing consumer engagement and repurchase intentions: The role of strategic post-purchase communication

Owusu, Prince; Li, Zhiwen; Omari-Sasu, Akoto Yaw

doi:10.1016/j.jretconser.2024.104095

Journal of Retailing and Consumer Services

2025

DOI: 10.1016/j.jretconser.2024.104095

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Optimizing consumer engagement and repurchase intentions: The role of strategic post-purchase communication

Prince Owusu,

Zhiwen Li,

Akoto Yaw Omari-Sasu

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Optimizing consumer engagement and repurchase intentions: The role of strategic post-purchase communication

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References 55 publications

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