Optimizing Spatial Layout of Campsites for Self-Driving Tours in Xinjiang: A Study Based on Online Travel Blog Data

Abstract

Within the economic and cultural context of Xinjiang, the tourism industry has rapidly developed as a strategic pillar of the national economy, with the self-driving tour market emerging prominently. However, the uneven spatial layout and insufficient service facilities of self-driving camps limit their development potential. This study aims to enhance the attractiveness of tourism in Xinjiang and improve the visitor service experience by constructing an evaluation system for the layout of self-driving camps based on online travel blog data, utilizing methods such as literature review, surveys, ArcGIS spatial analysis, and web text analysis. The Delphi method and entropy weight method were applied to determine the weights of the influencing factors. The findings reveal spatial imbalances in the layout of Xinjiang’s self-driving camps and propose eight preferred scenic areas for camp location. This study also suggests sustainable development strategies. These insights and recommendations aim to optimize the layout of self-driving camps, enhance the tourism experience, and promote the sustainable development of Xinjiang’s tourism industry.