The recent rise of the far right in Spain highlights the importance of analysing the elements that have contributed to VOX’s success and the party’s ascent to the third political power in the country after the general election held in November 2019. In order to explain the electoral support for VOX, in this study we adopt an emotional perspective, giving emotions a fundamental role alongside the traditional variables involved in the far-right vote. After describing the emotional regime of VOX voters, we observe the relationship between these voters’ emotions towards political actors and the levels of satisfaction with democracy. Subsequently, we try to identify the determining elements of the vote for VOX through a multivariate analysis. Finally, after stating that hope in Santiago Abascal is one of the main variables that explain voters’ support for VOX, we analyse its constituent elements. Our findings reveal that hope for VOX’s leader is not made up of structural elements but cultural elements, citizens’ ratings of political leaders and ideological and identity questions.