Organization Management in the Digital Economy

Abstract

At the present stage, the issues of digitalization of economic processes and the penetration of information technologies into all areas of activity are very relevant. The aim of the study is to identify the features of enterprise management in the context of digitalization and the formation of an algorithm for implementing the process of digital transformation of an enterprise. The article presents the difference in terms of informatization and digitalization. The main features of enterprise management in the context of digitalization are considered. To implement the process of digital transformation of an enterprise, the authors proposed an adaptive algorithm, including the formation of an expert group, diagnostics of the enterprise's activities, development of a roadmap, implementation and testing. It is noted that when forming a roadmap, it is necessary to take into account the level of material and technical potential and the need for its modernization, as well as the level of the personnel potential of the enterprise and the need to improve the qualifications and level of motivation of the organization's employees.