The International Encyclopedia of Organizational Communication 2017
DOI: 10.1002/9781118955567.wbieoc157
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Organization–Society Relationship

Abstract: The relationship between organizations and society is addressed by many academic disciplines, one of them being organizational communication. This entry is focused on the organizational communication activity called public relations, which specifically addresses organizational attempts to negotiate their relationship with society. Much of the instrumental research on public relations has sought to help organizations improve these relationships through measures of dialogue and the mapping of stakeholders' views… Show more

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“…Stakeholders are an intrinsic part of the dynamics that generate organizational identity, culture, and image. At the macrolevel, the role of organizations in society can be discussed in relation to their impact on politics, society, and the economy (Ihlen and Verhoeven, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…Stakeholders are an intrinsic part of the dynamics that generate organizational identity, culture, and image. At the macrolevel, the role of organizations in society can be discussed in relation to their impact on politics, society, and the economy (Ihlen and Verhoeven, 2017).…”
Section: Introductionmentioning
confidence: 99%