“…Brazilian Journal of Business, Curitiba, v. 5, n. 4, p. 1936-1949, out./dez., 2023 Information systems are of vital importance today because these over the years have become the essential tool for carrying out commercial activities, therefore, they enable the achievement of strategic business objectives (Laudon and Laudon, 2016;Buitrago and Daza, 2022). Consequently, Information Systems help business durability, facilitating the marketing activities of the goods and services that companies offer.…”