Over-the-top (OTT) content: implications and best response strategies of traditional telecom operators. Evidence from Latin America

Abstract

Purpose – This paper aims to focus on the interplay between the market of contents and telecom operators. Traditional telecom operators are vulnerable to the new markets and services that appear as a consequence of accessibility to the Internet and, in particular, in the face of over-the-top content as Netflix. Design/methodology/approach – The authors build a conceptual framework to analyze the response strategies by telecom operators in the context of an evolving TV technology. Findings – They argue that the technology that enabled bundling of services was the entry door of telecom operators to the content market and that, nowadays, online TV may be their exit door if they do not display innovative strategies to remain in this market. Originality/value – This is the first paper exploring the interplay between the market of contents and telecom operators with a focus in countries from Latin America.

Competitive dynamics in the Korean video platform market: Traditional pay TV platforms vs. OTT platforms

“…Gimpel (2015) interviewed 22 executives at key positions in the video value chain to prove big questions. The questions related to the competition between pay TV and OTT are not only belonging to America but also Europe (Baccarne et al, 2013), Latin America (Ganuza and Viecens, 2014). Lin (2001) also addressed the displacement effect between the Internet and traditional media.…”

Net Neutrality and Over The Top services: a complex relationship in the telecommunications ecosystem

“…Este frente llevó a muchos de los actores tradicionales a reconvertir parte o casi la totalidad de su modelo de negocios para resistir la amenaza conjunta de las OTT y de la piratería. Así, poco a poco la tendencia se vuelca mayormente en un modelo que se enfoca en "acceder" a los contenidos en lugar de "tenerlos" (Martel, 2015), muchas veces creando sus propias OTT o servicios similares (Ganuza y Viecens, 2014).…”

“…La NN materializada en leyes tiene suma importancia para evitar que esta intervención sobre el flujo de datos se haga a capricho o conveniencia. Al respecto, debemos destacar que mayoritariamente la posición consensuada de las ISP respecto a las regulaciones de la NN es que estas no deberían existir por tratarse de reglas "anticuadas" o que no tienen en cuenta la inversión que estas realizan (y no así las OTT/CSP, los cuales son catalogados peyorativamente de free-riders 5 ) para el correcto funcionamiento de la red (Gendler, 2015;Ganuza y Viecens, 2014).…”

Asymmetry in South Africa's Regulation of Customer Data Protection: Unequal Treatment between Mobile Network Operators (MNOs) and Over-the-Top (OTT) Service Providers

“…Stork, Esselaar, and Chair (2017) argue-broadly in line with one of the core arguments put forward by the international OTT service providers in the 2016 Parliamentary hearing -that although OTT services present a threat to domestic MNO voice and SMS revenues, they also present opportunities for the domestic MNOs (through, for example, zero-rating of OTT services) to gain market share. Other writers, meanwhile, share the MNOs' concern that MNOs are over-regulated in comparison to OTT service providers (Ganuza & Viecens, 2014;Jayakar & Park, 2014;Krämer & Wohlfarth, 2018;Peitz & Valletti, 2015;Sujata et al, 2015).…”