Overcoming Digital Inequality as a Growth Driver of Information Technologies in the 21st Century

Revina, Svetlana N.; Zakharov, Aleksei L.; Paulov, Pavel A.; Boryakin, Dmitrii V.; Sidorova, Anna

doi:10.1007/978-3-030-15160-7_134

Cited by 3 publications

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“…Communication technologies are penetrating all spheres of society, reducing information inequality [6][7][8][9]. A prominent example is the ongoing social policy in Kazakhstan, where the television market is of great importance.…”

Section: Introductionmentioning

confidence: 99%

Demand for TV content in a national language: The case of Kazakhstan

Yessenbekova,

Syzdykova,

Kutym

2024

ijirss

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This study examines preferences in selecting television content, using a national television channel as a case study. The Russian language put a lot of pressure on the Kazakh language during the communist regime. Post-Kazakhstan’s independence, linguistic dynamics shifted as authorities began responding to the demands of the Kazakh-speaking population. The aim is to test the hypothesis regarding the increasing demand for native language content, supported by the analysis of TV program ratings. For hypothesis testing, we employed empirical data obtained through an investigation into the preferences of the Kazakh-speaking audience. A total of 300 residents in Astana, aged 20-70, were interviewed. The survey results elucidate the correlation between public events and the television audience’s preferences. Historical, complex, and comparative analyses were employed, utilizing empirical data derived from a television audience preference study. The examination of television projects and their scripts revealed that language format substantially influences content informativeness and viewership ratings. Findings highlight a correlation between major events and television audience preferences. Programs in the Kazakh language elicit a positive response from the country’s television audience, particularly when discussing engaging topics. Based on research, recommendations are offered for enhancing editorial policies on television channels, with an emphasis on incorporating more Kazakh-language projects to better cater to the growing demand.

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Section: Introductionmentioning

confidence: 99%

Demand for TV content in a national language: The case of Kazakhstan

Yessenbekova,

Syzdykova,

Kutym

2024

ijirss

View full text Add to dashboard Cite

show abstract

“…A person becomes a project, behind which are NBICS technologies (nano-, bio-, info-, cognitive, and socio-humanitarian technologies). The utopian format of such judgments is gradually democratizing: ideals of this kind are to be made publicly available due to the active introduction of technology and the improvement of a human as a species (Revina et al, 2020). The introduction of technological innovations outstrips (and possibly grows exponentially, someday reaching the point of singularity) the degree of civilization development promptitude, and perception of technology by the well-established cultural and historical environment; it brings many challenges of worldview and moral character that acquire pronounced religious, cultural and philosophical aspects, and go beyond the competence of natural science.…”

Section: Introductionmentioning

confidence: 99%