Overview of brand personality research with bibliometric indicators

Abstract

is to present a global view of the research that has been conducted regarding brand personality by using the Core Collection of the Web of Science (WoS) as a reference. The main bibliometric indicators considered are number of articles, number of citations, main authors, principal journals, institutions, countries and keywords. Design/methodology/approach: Through a bibliometric investigation, this paper performs an analysis of investigations of brand personality that have been conducted to date. In particular, the analysis focuses on the papers that have generated the greatest impact in the scientific community, the journals that have given the most attention to this concept and the authors who have most strongly influenced the academic world in this field. The analysis reveals a series of relationships between the bases of knowledge considered for different authors and journals and the structure of those relations

The Research on Organizational Justice in Scopus Indexed Journals: A Bibliometric Analysis of Seven Decades

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Effects of Financial Education and Financial Literacy on Creative Entrepreneurship: A Worldwide Research

“…Current processing and mapping tools have been applied due to their reliability. Clusters are groups that are more likely to be connected to each other than to members of other groups [72], although other possible patterns may exist. Therefore, identifying groups is an interesting question in this research, as it indicates the main subjects around which the articles are grouped.…”

Sustainable Tourism Development and Economic Growth: Bibliometric Review and Analysis

“…This study is inspired by the methodology used in the previous literature on bibliometrics [47][48][49][50]. This methodology has been used to perform bibliometric analyses of specific journals [18,[49][50][51] and research areas such as tourism [10,52], Kuznets environmental curves [53], environment [54,55] and economy [56][57][58].…”