Overview of Changes in Attitudes Towards the Importance of Creative Photography Content as an E-Promotion Media for MSMEs in Pasie Nan Tigo-Koto Tangah Padang City

Abstract

This study aims to determine the level of change in attitudes towards the importance of creative photography content as an e-promotion medium for MSMEs. The population in this study were all MSMEs in the Pasie Nan Tigo-Koto Tangah-Padang City. The sampling technique in this study used total sampling so that the sample in this study was 35 SMEs. The source of data comes from primary data, namely questionnaires. The data processing technique used descriptive analysis and Paired T test to test the differences in respondents' attitudes. To see changes in respondents' attitudes, the questionnaire was given 2 times. The first questionnaires was given before there was information about creative photography content and the second questionnaire was given back to participants after were given information about creative photography content. From the results of data processing, it was found that there was a change in the attitude of the respondents, namely a change in the attitude of Good to a change in Very Good attitude towards the importance of creative photography content as an E-Promotion medium.