“…This servitization trend can be observed in a variety of industrial sectors, from electronics to IT, from process industries to transportation and aerospace (see for instance Baines et al, 2009;Kumar and Markeset, 2011;Ahamed et al, 2013;Visintin, 2014, Wallin, 2013Wallin et al, 2015). In turn, this trend affects design and development activities: newly introduced requirements on service provision shuffle design priorities and emphasize the need for new metrics to trade-off hardware vs. service elements (Morelli, 2006;Monceaux et al, 2014). The engineering teams dealing with the development of the hardware find themselves in need to trade off 'traditional' engineering dimensions (e.g.…”