Owned streaming platforms and television broadcast deals: the case of the World Rally Championship

PurposeIn this era of technological advancement, the capabilities of devices and telecommunications have changed the pattern of media consumption among consumers. This study examined the research landscape and advancements in OTT services.Design/methodology/approachThis study adopted a hybrid review consisting of bibliometric and thematic analyses to present advancements in the OTT platforms. A hybrid review integrates both systematic and narrative approaches by emphasizing a literature search strategy and the study selection process.FindingsThis study focuses on previous literature to understand recent developments in the domain. The authors derive six major OTT themes: OTT infrastructure and technology advancement, OTT consumption behaviour, shifting trends towards OTT platforms, viewers’ engagement in digital media, OTT in the global market, OTT policies and regulatory mechanisms.Practical implicationsThe findings of this study will be useful for marketers/stakeholders associated with the entertainment and media industries, such as sales promotion teams, media planners/advertisers, content management companies and policy regulators, to penetrate OTT viewers.Originality/valueThe literature related to OTT is progressively rising, but it remains highly fragmented because of inconsistencies in the methodologies and theories used in the domain of OTT. This study offers directions in terms of theory, methodology and future research on OTT services.

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Research on Early Warning Model of Wushu Event Broadcasting Right Operation Risk Based on Big Data XGBoost Algorithm

Li,

Ma,

Cui

et al. 2024

Applied Mathematics and Nonlinear Sciences

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Under the background of the development of new media technology, the attention of wushu events in the society is gradually increasing, which makes the competition in the event broadcasting market more and more intense. This paper focuses on the problem of predicting the operational risk of wushu event broadcasting rights, based on the GBRT algorithm, innovatively improves the traditional loss function, introduces the regular term, and proposes the application of XGBoost algorithm in the operational risk prediction of wushu event broadcasting rights. The improved algorithm divides the operational risk of broadcasting rights into two main levels, covering three primary and 10 secondary indicators. In this study, the XGBoost algorithm is applied in the early warning of informing proper operation risk, which is classified into two main levels, covering 3 primary and 10 secondary indicators. The article also conducts an in-depth experimental analysis of the risk of overpremium of the event rights and the risk of matching the audience’s demand. In addition, according to the results of audience analysis, men have become the primary audience of wushu events, with a frequency of up to 401 times. Based on the XGBoost algorithm, the wushu event broadcasting right operation risk warning system can effectively predict and help the event broadcasting platform to avoid the potential operation risk, which provides valuable data support for the market decision-making.

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Owned streaming platforms and television broadcast deals: the case of the World Rally Championship

Cited by 3 publications

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Sports Streaming: Transition from TV to Digital

Sports Streaming: Transition from TV to Digital

Over-the-top (OTT) platforms: a review, synthesis and research directions

Research on Early Warning Model of Wushu Event Broadcasting Right Operation Risk Based on Big Data XGBoost Algorithm

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