Packaging places: Designing heritage trails using an experience economy                 perspective to maximize visitor engagement

Hayes, Deborah; MacLeod, Nicola

doi:10.1177/1356766706071205

Cited by 113 publications

(75 citation statements)

References 17 publications

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“…Tourists are increasingly demanding for self-realization (Hayes and MacLeod, 2007). To this effect, Beerli and Martin (2004) define motivation as "a need that drives an individual to act in a certain way to achieve to the desired satisfaction" (p.626).…”

Section: Customer Satisfaction and Motivation Factorsmentioning

confidence: 99%

“…These experiences are meant to be unique, different, intense and not subject of substitutability (Hayes and MacLeod, 2007;Leighton, 2007;Mihelj, 2010;Pérez-Juez, 2010). Visits to archaeological sites have increased due to tourists desires of rediscovering the past in an interactive way that makes them use their five senses (Pociovalisteanu and Niculescu, 2010;Prideaux and Kininmont, 1999).…”

Section: Memorable Experiencesmentioning

confidence: 99%

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La identificación de motivaciones de los visitantes de los sitios arqueológicos

Virto¹,

López²,

Madariaga³

2013

Cuad. Estud. Empres.

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Up until today archaeological sites have been cornered due to custodianship policies. Although archaeological sites were built up thousands of years ago, it is important they now have a commercial perspective that at first identifies consumers' perceptions for after conceiving the commodification process. There has been a lack of customer orientation in the design of their public fitting out even though in the last decade visitor orientation has appeared to be of important relevance for the management of these heritage resources. The purpose of this paper is to recognize the main pull and push factors that induce visits to archaeological La identificación de motivaciones de los visitantes de los sitios arqueológicos RESUMEN Hasta la fecha, los sitios arqueológicos han sido arrinconados por las políticas de conservación. Aunque los sitios arqueológicos se crearon hace miles de años, en la actualidad adquieren importancia desde un punto de vista comercial. En el diseño de su instalación pública, con frecuencia ha habido una falta de orientación al cliente a pesar de que la orientación al visitante en la última década ha resultado ser de gran relevancia para la gestión de estos recursos patrimoniales. El propósito de este trabajo es reconocer los principales factores de empuje y arrastre que inducen a las visitas a sitios arqueológicos. Se pretende mostrar cómo la identificación de los factores de motivación influyen en la concepción de una futura "cadena de valor global sostenible" para los sitios arqueológicos. Este trabajo sostiene que si los factores de motivación son considerados para el proceso de mercantilización se permitirá la sostenibilidad de los sitios arqueológicos y por lo tanto una mayor satisfacción de los visitantes.Palabras clave: motivaciones turísticas; factores de empuje y arrastre; turismo, sostenibilidad; sitios arqueológicos; patrimonio cultural; museos al aire libre.Summary: 1. Introduction 2. The commodification process 3. Customer satisfaction and motivation factors 4. Push factors. 5. Pull factors 6. Conclusions. References.

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Section: Customer Satisfaction and Motivation Factorsmentioning

confidence: 99%

Section: Memorable Experiencesmentioning

confidence: 99%

La identificación de motivaciones de los visitantes de los sitios arqueológicos

Virto¹,

López²,

Madariaga³

2013

Cuad. Estud. Empres.

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“…Consumers are interested in exploring and discovering for themselves, personally finding surprises or hidden worlds, seeking adventure, sampling flavors, and uncovering mysteries. All of these enhance a consumers' sense of place (Hayes and MacLeod 2007). …”

Section: Marketing and Mehrabian-russell Theorymentioning

confidence: 99%

An Assessment of Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector

Ertekin

Pelton

2014

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

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“…Front room sustainability innovations include such initiatives as green maps (Dodds and Joppe, 2001), promotion of local transport use, development of walking and cycle trails (Hayes and MacLeod, 2007), and heritage preservation, cultural products and precincts (Hayllar and Griffin, 2005;Henderson, 2005). Back room sustainability innovations include use of renewable energy, recycling, the use of low impact tourism transport, and reductions in water usage.…”

Section: What Are the Characteristics Of Sut?mentioning

confidence: 99%

Innovation for sustainable urban tourism: some thoughts on best practice

Scott

Cooper

2010

Rev. Adm. Pública

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This paper examines a series of strategic initiatives that have been undertaken by Tourism Queensland (TQ), a State Tourism Organization in Australia, to develop tourism and in particular to develop networks in tourism destinations. This paper firstly examines the nature of sustainable urban tourism (SUT) and discusses approaches to defining it. It suggests that developing SUT requires a generic approach to improving sustainable tourism operations amongst all suppliers in an urban area. Further, this approach suggests that best practice in marketing and policy development can be adopted to attract tourists to a SUT destination and examples of this approach are provided.Inovação para o turismo urbano sustentável: algumas reflexões sobre as melhores práticas Este artigo analisa uma série de iniciativas estratégicas que têm sido desenvolvidas pelo Turismo de Queensland (TQ), uma organização estatal de turismo, na Austrá- Este artigo, em primeiro lugar, examina a natureza do turismo urbano sustentável (SUT) e discute as abordagens para defini-la. Sugere que o desenvolvimento SUT requer uma abordagem genérica para melhorar as operações de turismo sustentável, entre todos os fornecedores em uma área urbana. Além disso, sugere que as melhores práticas em marketing e desenvolvimento de políticas podem ser adotadas para atrair os turistas para um destino SUT e são fornecidos exemplos dessa abordagem.

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Packaging places: Designing heritage trails using an experience economy perspective to maximize visitor engagement

Cited by 113 publications

References 17 publications

La identificación de motivaciones de los visitantes de los sitios arqueológicos

La identificación de motivaciones de los visitantes de los sitios arqueológicos

An Assessment of Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector

Innovation for sustainable urban tourism: some thoughts on best practice

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