Paddler market segments: Expanding experience use history segmentation

Kline, Carol; Greenwood, Jerusha B.; Swanson, Jason R.; Cárdenas, David

doi:10.1016/j.jdmm.2013.10.004

Cited by 13 publications

(4 citation statements)

References 41 publications

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“…Blattberg et al (1976) stated that buyer behavior is closely related to their demographics. Frank et al (1972), Brayley (1990), Kotler et al (2002), Jones et al (2005), Arcodia et al (2006), Glover (2011), Bahng and Kincade (2014), and Kline et al (2014) also discussed various demographic characteristics and their use in market segmentation.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors affecting international students’ travel behavior

Varasteh

Marzuki

Rasoolimanesh

2014

Journal of Vacation Marketing

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This article attempted to find out important factors influencing international students’ travel behavior. A total of 409 international postgraduate students studying in five Malaysian research universities (Universiti Putra Malaysia, Universiti Malaya, Universiti Teknologi Malaysia, Universiti Sains Malaysia, and Universiti Kebangsaan Malaysia) participated in this quantitative study through a self-administered questionnaire. A structural equation modeling–partial least squares using Warp PLS 3.0 was applied to analyze data. The study revealed that a number of demographic characteristics including age, marital status, nationality, and source of finance significantly affect preferred travel activities and preferences. In addition, travel behavior (as a third-order factor) was also affected by age, marital status, nationality, and source of finance. The moderating effect of information source on relationship between nationality and travel behavior has also been identified, with its main function being adjusting the strengths of relationships between nationality and travel behavior.

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Section: Literature Reviewmentioning

confidence: 99%

Factors affecting international students’ travel behavior

Varasteh

Marzuki

Rasoolimanesh

2014

Journal of Vacation Marketing

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“…Several studies have analysed the benefits of rural areas (Frochot, 2005; Kastenholz, Davis and Paul, 1999; Molera and Albaladejo, 2007;Park and Yoon, 2009), providing compelling evidence for different target areas [16,17,18,19].The main motivation is being close to nature or relaxation, rest and physical activity, or authentic natural or even spiritual experiences (Kline, Greenwood, Swanson, & Cárdenas, 2014; Rodriguez, Kastenholz & Morais, 2012; Sharpley & Jeppson, 2011) [20,21,22].…”

Section: Rural Tourism Experiencesmentioning

confidence: 99%

Influence of the Dimensions of Rural Tourism Experience on Green Consumption in China

2022

Proceedings of WCSE 2022 Spring Event: 2022 9th International Conference on Industrial Engineering and Applications

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“…Rural tourism in tourism research is defined as benefiting the local economy and society by showcasing the rural life, art, culture, and heritage of rural areas and enriching the tourism experience through the interaction between tourists and locals [8]. Over the years, several scholars have studied rural tourism from the rural tourism motivation [9][10][11][12], rural tourism experience [1,[13][14][15], rural tourism from the perspective of rural residents [16][17][18][19], rural tourism development [20][21][22][23], and changes created by rural tourism [24][25][26][27]. These studies have laid a sufficient theoretical foundation for this research.…”

Section: Introductionmentioning

confidence: 99%

Perceived Value, Place Identity, and Behavioral Intention: An Investigation on the Influence Mechanism of Sustainable Development in Rural Tourism

Qian,

2024

Sustainability

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Rural tourism has been a hot spot in tourism studies in recent years. This research uses Attitude Theory to investigate the influence mechanism of tourists' perceived value and place identity on their behavioral intention in rural tourism in Zhejiang Province, China. The study adopts the PLS-SEM method to process the data. The results indicate that tourists' behavioral intention is positively influenced by their perceived value and place identity. Additionally, perceived value has a positive impact on tourists' place identity, and place identity plays a positive intermediary role between perceived value and behavioral intention. Meanwhile, cultural value is perceived as having the greatest influence on place identity and behavioral intention. Therefore, rural tourist destinations should focus on cultural value and the tourists' sense of place to promote sustainable rural tourism development.

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Paddler market segments: Expanding experience use history segmentation

Cited by 13 publications

References 41 publications

Factors affecting international students’ travel behavior

Factors affecting international students’ travel behavior

Influence of the Dimensions of Rural Tourism Experience on Green Consumption in China

Perceived Value, Place Identity, and Behavioral Intention: An Investigation on the Influence Mechanism of Sustainable Development in Rural Tourism

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