Parasocial interactions with media characters: the role of perceived and actual sociodemographic and psychological similarity
Michelle Möri,
Andreas Fahr
Abstract:IntroductionSimilarity between media character and viewer is an important predictor of parasocial interactions. Thereby, similarities are often limited to single characteristics or to the similarities viewers perceive between themselves and characters. This article expands the existing literature in two ways. First, the effects of actual and perceived similarity on parasocial interactions are compared. Second, similarity is understood in a broad way. With age, gender, job, relationship, and living situation ar… Show more
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