Participation Customer on E-Commerce: Relationship Perceived Risk, Security, Trust, and Consumer Protection

Abstract

The purpose of this study is to determine the effect of risk perception, security, and trust on e-commerce customer participation in Indonesia. This research also wants to know whether with the role of state law in Indonesia, through Consumer Protection Act (CPA), able to moderate risk perception and trust to e-commerce customer participation. This research was conducted in Indonesia with 184 respondents e-commerce customers. Testing was done using Moderated Regression Analysis and SPSS 23 program. The result of this research shows that security and influence variables influence customer participation. While the perception of risk does not affect the customer's participation. Another result of this research is the interaction of moderation variable of consumer protection on risk perception and trust does not give influence to customer participation.