“…Research on EP has developed and grown in recent years primarily through the work of Melissa Cardon [see Cardon et al (2005Cardon et al ( , 2009Cardon et al ( , 2013; Cardon (2008); and Cardon and Kirk, 2015)]. There is an expanding body of research proposing a link between passion and identity (Cardon et al, 2009; de Mol et al, 2020;Laskovaia et al, 2022;Murnieks et al, 2014Murnieks et al, , 2020Schwarte et al, 2023;Vallerand, 2008); yet, the ways in which passion and identity affect entrepreneurial actions remain underexplored (Schwarte et al, 2023). Identity research in the entrepreneurship field largely focuses on role identities -inventor, founder and developer.…”