Past, Present, and Future Perspective of Biomedical Innovation in India

Mathew, Joseph L; Mathew, Thalakkotur Lazar

doi:10.1007/978-981-16-4345-3_5

Biomedical Translational Research 2022

DOI: 10.1007/978-981-16-4345-3_5

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Past, Present, and Future Perspective of Biomedical Innovation in India

Joseph L Mathew

Thalakkotur Lazar Mathew

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Idea Generation in New Product Development

Mandal

2022

International Journal of Innovation in the Digital Economy

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It is imperative for companies to focus on innovation and new product development. Companies require generating effective ideas for new products. The objective of the study is to understand the various aspects related to idea generation in new product development. The methodology adopted is a conceptual analysis of the various aspects of idea generation. Companies adopt two approaches viz. top-down idea generation and bottom-up idea generation. They validate the ideas generated and employ different market research tools viz. observation of customers; conducting interviews of customers, employees, and experts; analysis of the competition; and crowdsourcing for idea generation and usage of multiple methods for idea generation. Academicians may suggest approaches, market research tools, and multiple methods which are effective in idea generation and validation. Practicing managers will understand the importance of generating new ideas for products. They may apply different approaches and tools which are effective in generating and validating effective ideas.

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Idea Generation in New Product Development

Mandal

2022

International Journal of Innovation in the Digital Economy

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scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Past, Present, and Future Perspective of Biomedical Innovation in India

Cited by 1 publication

References 7 publications

Idea Generation in New Product Development

Idea Generation in New Product Development

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