“…In 2017, the number of GP clinics in Malaysia surpassed 7,000 (Thomas, 2017), which inflicts both competitive pressure and threat on GP clinics' business (Teo, 2017). The soaring cost of medical procedures makes general practice services a less attractive investment, especially in the economic downturn the nation currently faces (Teo, 2017;Apergis et al, 2020;Grifka et al, 2022). Additionally increasing operational expense, which includes the cost of drugs, medical devices, rental, legal, and regulatory expenses have hiked GP clinics' fees.…”