Peer to Peer Lending Platform can Influence investors to help Capital for Small Business Enterprise

Abstract

Peer to peer lending as a platform that can bring together investors and recipients of funds (SMEs). Because all this time, prospective investors do not have confidence in how SME owners can use the capital provided correctly. Likewise, with SMEs, it is often difficult to get capital as part of business development. With peer to peer lending, there are companies that mediate between the two parties. In addition to economic aspects, the company has a social aspect, which helps improve the welfare of SMEs by providing various services such as training. In this context, data was collected from potential investors, investors, peer to peer lending companies and SMEs that received the funding. This study uses a qualitative method. Where the author wants to find out how far this peer to peer lending platform can help investors, so they want to participate in developing SMEs and the benefits received by SMEs from peer to peer lending.