Pemanfaatan E-Commerce Dalam Upaya Meningkatkan Penjualan Bunga Hias Komunitas Lestari Cyclop Di Jayapura

Abstract

Based on direct observation of the micro and small scale business actors, they have not been fullyused internet as a promotion or sales tool. Whereas throughout accessing various social media isan opportunity to support increasing business sales because the product is more recognized by thepublic, so that it can increase the likelihood of transactions taking place.Recently, small business actor who is still doing conventional marketplace and have not usedinformation technology such as the internet is a florist, Lestari Cycloop. Lestari Cycloop businessgroup is a group of ornamental plants and cut flowers domiciled around the Cycloop Area. On thatbasis, this dedication is carried out to help the business group of Lestari Cycloop in conductingonline sales/promotion (e-commerce).During the mentoring process partners who are assisted feel very helped by this devotional activity.In addition to facilitating the creation of digital media that if it helps the promotion of products, thiscommunity service activity can increase sales profit after being marketed through the empowermentof social media such as FB, IG, and WAG.

Pengaruh Pemasaran Digital dan Kemudahan Penggunaan Platform Marketplace Shopee terhadap Minat Beli Mahasiswa Bisnis Digital

“…Marketplace adalah marketplace digital yang menangani transaksi barang dan jasa pada tiga level yang berbeda (C2C, B2C, dan B2B), dengan komponen B2B (Business to Business) menguasai 75% dari seluruh transaksi [3].…”

The Role Of Influencers And Lifestyles In Influence Purchase Intention Of Shoppe And Tik –Tok Shop Users

“…Internet trends in Indonesia have increased from the previous year in 2018 internet penetration in this country reached 64.8% and its level rose to 73.7% in -2020(APJI , 2022. This was due to the influence of the government's policy of banning people from leaving their homes without a very important reason to go out, due to the Covid-19 outbreak which was attacking almost all over the world at that time (Driantama, 2021).…”

“…Basically, marketplace owners are not responsible for the goods sold because their job is to provide a place for sellers who want to sell and help them to meet customers and make transactions more simple and easy. payment, the seller will send the goods to the buyer (Andriati, 2020).…”