Penerapan Metode Technology Acceptance Model (TAM) Dalam Penggunaan Aplikasi Linkaja

Abstract

Financial technology is a financial service where the government and the public really expect its usefulness to increase users of the financial service system, for example the LinkAja application. LinkAja is an e-wallet or digital wallet application that allows users to make non-cash transactions, such as offline shopping or other offline transactions. Based on feedback data in several digital service stalls, the LinkAja application is known to have a lot of negative perceptions about its usefulness and there are also many who have difficulty operating the application, including the Telkom Institute of Technology Purwokerto (ITTP). The purpose of this study is to see the acceptance of the LinkAja application at the Telkom Institute of Technology Purwokerto with the Technology Acceptance Model (TAM) method from indicators of perceived usefulness, ease of use, behavioral interest in using, and actual system use. To obtain data when compiling this final project, the data collection instruments used were observation and distributing questionnaires using statistical data processing software (SPSS). In this study, it was found that the direct influence with the highest level of significance value was perceived usefulness on actual system use of 0.582 > 0.05 and the most dominant indirect effect or with the highest total value, namely perceived ease of use on Actual System Use. through behavioral intention to use with a total of 0.39

Technology Acceptance Model: Determinans Actual System Use Of E-Bupot Unification Applications

“…This is because its application nationally is still relatively new, so it is necessary to research its acceptance or use. Several studies have been conducted related to the acceptance of an application using the Technology Acceptance Model, including Satria et al (2022), who researched users of the Linkaja application. Dahlan (2021) 2017) examined the acceptance of the using e-Learning.…”

Faktor Yang Mempengaruhi Masyarakat Dalam Menggunakan Aplikasi Jak Lingko

“…Dalam penerapannya perihal pemilihan transportasi umum di DKI Jakarta dapat melalui aplikasi Jak Lingko, Pengalaman masyarakat dalam menggunakan teknologi tersebut dapat disesuaikan melalui teori TAM. Teori tersebut pertama kali dicetuskan oleh Fred Davis pada tahun 1986 (Pratama & Rakhmadani, 2022). TAM adalah singkatan dari Technology Acceptance Model.…”

Analisis Faktor – Faktor yang Mempengaruhi Minat Penggunaan Uang Elektronik (LinkAja)

“…Disadari sepenuhnya bahwa masyarakat Indonesia masih merupakan cash society,dimana memegang uang masih merupakan suatu kebiasaan. Hal ini masih jauh dengan harapan membiasakan penggunaan uang elektronik sebagai substitusi maupun sebagai gaya hidup baru pembayaran masyarakat sehari-hari [5]. Namun demikian, potensi untuk meningkatkan transaksi non tunai sangat tinggi dengan jumlah penduduk Indonesia sekitar 255 juta jiwa merupakan pasar yang besar.…”

“…Terdapat dua spesifik variabel dalam model ini: (1) Persepsi manfaat (perceived usefulness) (2) Persepsi kemudahan penggunaan (perceived ease of use) yang diyakini menjadi faktor penentu dasar penerimaan pengguna teknologi [12], [13]. Berikut ini adalah gambar tentang TAM.…”