Pengaruh Ekuitas Merek, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Gerai Starbucks Di Bali

Agustini, Ni Putu Evi; Suasana, I Gst. A. Kt. Gd.

doi:10.24843/bse.2020.v25.i01.p04

Cited by 7 publications

(6 citation statements)

References 2 publications

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“…Hal itu tidak sesuai dengan teori sinyal yang menggambarkan sinyal positif akan didapatkan oleh pemegang saham pada saat perusahaan mendapatkan laba tinggi, dengan demikian pembagian dividen juga akan tinggi juga. Hasil survei ini sejalan dengan survei Saleh (2020) dan Agustini & Suasana (2020) yang menyatakan bahwa kebijakan tidak mampu memoderasi pengaruh profitabilitas terhadap nilai perusahaan. Berbanding terbalik dengan suvei Oktaviani & Mulya (2018) berpendapat kebijakan dividen mampu memoderasi pengaruh profitabilitas terhadap nilai perusahaan.…”

Section: 1unclassified

Struktur Modal, Profitabilitas, Dan Likuiditas Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Moderasi

Riki

Tubastuvi²,

Darmawan³

et al. 2022

JAA

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The current developments of industry are very competitive with each other, including Indonesia’s industry. The rise and fall of a company’s value is commonly seen in companies. This study aims to obtain empirical evidences and examine the effect of capital structure, profitability, and liquidity on company’s value moderated by dividend policy in the primary consumer goods sector listed on the Indonesia Stock Exchange (IDX) in the 2016-2020 period. This study uses a quantitative approach. A total of 18 companies were selected using the purposive sampling method, using the 2016-2020 period, which resulted in 90 sample data. The analytical method used in this research is multiple regression analysis and absolute difference for the moderating variable. The results showed that capital structure and profitability had positive and significant effects on company’s value, while liquidity had negative and significant effects on company’s value. And dividend policy can moderate the effect of capital structure on company’s value, but dividend policy is not able to moderate the effect of profitability and liquidity on company’s value.

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Section: 1unclassified

Struktur Modal, Profitabilitas, Dan Likuiditas Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Moderasi

Riki

Tubastuvi²,

Darmawan³

et al. 2022

JAA

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“…Jadi, harga merupakan suatu nilai yang harus ditukar dengan produk yang diinginkan konsumen (Ikhtiasari, 2019). Agustini & Suasana (2020) menyimpulkan bahwa harga adalah pengorbanan ekonomi yang dilakukan konsumen untuk mendapatkan suatu produk atau jasa. Harga yang terjangkau dapat menimbulkan keputusan konsumen untuk membeli produk (Ramdhani & Nainggolan, 2022).…”

Section: Pendahuluanunclassified

“…Mayoritas pelanggan datang untuk membeli produk ataupun jasa karena kualitas pelayanan yang didapatkan (Oscar & Keni, 2019). Agustini & Suasana (2020) dalam penelitiannya menyatakan bahwa ekuitas merek, harga, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Artinya, semakin merek dikenal, semakin sesuai harga yang ditetapkan dengan daya beli pelanggan dan semakin baik kualitas pelayanan yang diberikan maka akan semakin meningkatkan keputusan pembelian.…”

Section: Gambar 1 Kerangka Konseptualunclassified

Untitled

Novianingsih,

Suasana

2024

EJMUNUD

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Human mobility and lifestyle changes have encouraged the fast-food industry to grow rapidly in Denpasar City, and one of them is Richeese Factory. This study aims to explain the effect of brand equity, price, and service quality on purchasing decisions. The study was conducted on Richeese Factory customers in Denpasar with a sample size of 150 respondents and determined by the purposive method. Data was collected through the distribution of a questionnaire, namely a Google form, and measured on a scale of five Likert. Multiple linear regression analysis techniques analyzed the data. The results of this study show that brand equity, price, and service quality partially and simultaneously have a positive and significant effect on purchasing decisions. The results show increased customer purchasing decisions can be caused by increased brand equity, price suitability, and quality of services presented. Therefore, Richeese Factory must properly manage policies related to these factors to maintain customers in the long term. These factors are brand equity, price, and quality of service applied, as it has been statistically proven to improve purchasing decisions.

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“…To outshine competitors, a strong brand equity is essential. Agustini & Suasana (2020) explain that a product with robust brand equity holds greater appeal and value in the eyes of consumers and competing brands. This, in turn, encourages consumers to make purchases, resulting in profits for the company.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Ethical Sales Behavior, Brand Equity, and Customer Experience on Ketje Coffee Customer Loyalty in Bandar Lampung

Aprilia,

Warganegara

2024

MARGINAL

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The objective of this study is to examine the influence of ethical sales behavior, brand equity, and customer experience on customer loyalty at Ketje Coffee in Bandar Lampung. The research population consists of customers of Ketje Coffee in Bandar Lampung, with a sample size of 100 customers. The analysis method employed in this study is multiple linear regression analysis. The research findings indicate that ethical sales behavior, brand equity, and customer experience all have a positive and significant impact on customer loyalty. This implies that ethical sales behavior, brand equity, and customer experience play a crucial role in shaping customer loyalty. The results of this research can assist Ketje Coffee in enhancing ethical sales behavior, strengthening brand equity, and improving customer experience, thereby increasing the company's competitiveness and fostering better customer loyalty. In the current era of heightened business competition, this study provides a platform for Ketje Coffee to enhance customer loyalty and encourage customers to choose Ketje Coffee for their consumption needs.

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Pengaruh Ekuitas Merek, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Gerai Starbucks Di Bali

Cited by 7 publications

References 2 publications

Struktur Modal, Profitabilitas, Dan Likuiditas Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Moderasi

Struktur Modal, Profitabilitas, Dan Likuiditas Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Moderasi

Untitled

The Influence of Ethical Sales Behavior, Brand Equity, and Customer Experience on Ketje Coffee Customer Loyalty in Bandar Lampung

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