Pengaruh User Generated Content Dan Electronic Word Of Mouth Terhadap Brand Trust Produk Kosmetik Hanasui Pada Aplikasi Tiktok
Dinda Eka Agustina,
Wisnu Mahendri
Abstract:This research was conducted to find out how user-generated content (UGC) and electronic word of mouth (e-WOM) influence the brand trust of Hanasui cosmetic products in the Tiktok application. This type of research is quantitative research. The population of this study is users of the Tiktok application in Jombang Regency, East Java, with a minimum age range of 11-31 years. The sampling method in this study used a purposive sampling technique which obtained a total sample of 96 people. The data collection techn… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.