Pengembangan Industri UMKM Batik Khas Kabupaten Malang melalui Digitalisasi Marketing Mix dan Teknologi

Abstract

The development of SMEs is still one of the development priorities in Indonesia. One example is the Dewandaru Batik industry in Malang Regency. The business, which was started in 2017 and is engaged in batik cloth production, carries out the production process manually with limited tools. The price that is determined tends to be very cheap compared to batik marketed through the market and online galleries. Moreover, every month's limited production is the impact of the lack of technology used and little marketing. Marketing and utilization of appropriate technology are still the main obstacles faced; therefore, the solution to this problem is digitizing the marketing mix and proper technology. The method used is identifying problem-solving and assistance for increasing industrial innovation and digital marketing. The result of this activity was an increase in Dewandaru's batik industry's productivity with the help of a batik stamp tool and a dipping tub used for the coloring process. Furthermore, increasing quality makes for a broader marketing market. Batik Dewandaru also experienced improvements in business management because it made simple financial reports on the results of business management training.

Efisiensi Pakan dengan Pembangkit Listrik Pico Hydro dan Digitalisasi Pemasaran di Desa Lopak Alai

“…Oleh karena itu, sistem metode yang dilakukan lebih kepada peningkatan kesadaran dan pemantapan akan pentingnya pengelolaan budidaya perikanan dengan memanfaatkan teknologi kepada masyarakat desa khususnya kelompok budidaya perikanan, serta pendampingan untuk usaha yang berbasis digitalisasi marketing, media sosial seperti Instagram dan Facebook juga merupakan sarana jitu untuk memperluas pemasaran. Pemilihan media sosial ini disesuaikan dengan jenis produk industri yang sesuai (Qurrata et al, 2021). OLeh karena itu, dalam pengabdian ini diajarkan kepada UMKM dan kelompok budidaya perikanan dan ibu-ibu setempat mengunakan aplikasi media sosial seperti Instagram, Facebook, Aplikasi belibeli.com dan sebagainya.…”

Analysis of Marketing Mix Strategy Mix on Sales in Batik Quu Ciwaringin

“…Batik is one of Indonesia's traditional crafts used in several media, the most famous of which is cloth (Marzuqi, 2015;Qurrata et al, 2021). In the end, batik became one of the official and informal trademarks used by Indonesian consumers and became a potential industry.…”

Assistance in using the marketplace platform for scavenger groups

“…Regarding digital marketing training, the result is an increased order rate of 60 percent, as well as the expansion of marketing networks through social media (Qurrata et al, 2021). Likewise, the dedication to craftsmen in the fi eld of digital marketing is carried out by Hidayah et al (2021), one of the results achieved is that there is an increase in sales due to the online shop.…”