Perancangan Business Digital Platform dalam Mendukung Keberlanjutan IKM dengan Pendekatan Quality Function Deployment

Abstract

The development of manufacturing sector with digital platforms is the latest technological advances in industry 4.0 era. The use of e-commerce as business digital platform in marketing activities is very potential to be developed for improving SMEs performance. To build a digital platform that fits with the needs of SMEs and users, Quality Function Deployment (QFD) was conducted to obtain informations in designing a customer-based digital platform. After the customer's needs were obtained, product specifications, concept development and selection, product design testing, industrial design analysis, and prototyping also had been conducted. The analysis showed three highest ranking for digital platform design were an application with specific information product, attractive design of the interface, and adequate security. Furthermore, the function criterias were arranged to formulate alternatives, i.e. how to log in, button shape, color, font size, and database properties. While the screening and assessment criteria were based on ease of transaction, availability of information, and ease of use.

Analisis Peningkatan Potensi Ekonomi Desa Melalui Pemberdayaan Industri Kecil Menengah (IKM) Berbasis Teknologi Pada Masyarakat Nelayan Desa Sirukkungon Kabupaten Toba Sumatera Utara

“…Tujuan dari penelitian ini adalah untuk menganalisis tentang upaya peningkatan potensi ekonomi desa melalui permberdayaan Industri Kecil Menengah (IKM) masyarakat nelayan berbasis teknologi. Urgensi dari penelitian ini adalah untuk merumuskan strategi dalam upaya memberdayakan Industri Kecil Menengah (IKM) berbasis teknologi untuk meningkatkan potensi ekonomi desa (Andriani et al, 2019;Qisthani et al, 2021).…”

Explanation About the Reasons of Why Digital Platform Being a Solution for MSME Resilience

“…Digital Platforms is certainly one of the solutions and the best way to have the opportunity to get excess profits, especially in the unstable global economic situation and conditions due to the impact of the Covid-19 pandemic. Digital platforms are a space of several software and many applications that are evidence of the development of industry 4.0 like the e-commerce which is become digital platforms in business and economy sector with many main goal such as the facilitates marketing activities optimally and increase the potential to improve the performance of MSME owners (Andriani et al, 2019). In the current digital era, MSME owners should be more open to the development of information technology which will certainly help owners to compete and develop business in this digital era with uncertain global economic conditions is also evidenced by survey data from the Association of Indonesian Internet Network Providers which states that there is an increase in the percentage of internet users in Indonesia which is also caused by easy access for the public to get smartphones, so that this can be evidence that supports that there is an opportunity for MSMEs to be able to join the digital platform in order to take more advantage of conveniences that are obtained afterwards (Febriyantoro & Arisandi, 2018).…”