Perceived Authenticity and Experience Quality in Intangible Cultural Heritage Tourism: The Case of Kunqu Opera in China

Abstract

In the era of the experience economy, intangible cultural heritage (ICH) is now much a richer in terms of authenticity, which largely enriches the tourist experience. This study aims to apply authenticity theory to the field of intangible cultural heritage tourism (ICHT) and to analyze the relationship between the dual dimensions of tourists’ perceived authenticity (constructivism and existentialism) and experience quality and satisfaction. A total of 302 valid questionnaires were collected and analyzed using structural equation modeling through a survey of Kunqu Opera, a World ICH in China. The results of this study confirm that the dual dimensions of authenticity (constructive and existential) have significantly different effects on experience quality and satisfaction. Furthermore, with regard to the mediating effect of experience quality, experience quality plays a partially mediating role between existential authenticity and satisfaction. However, constructive authenticity is a positive influence on satisfaction through existential authenticity and experience quality. This article is concluded with a discussion on the theoretical and managerial implications.

Tourists’ Revisit Intention and Electronic Word-of-Mouth at Adaptive Reuse Building in Batavia Jakarta Heritage

“…Furthermore, they emphasized that experience quality is a psychological outcome resulting from the engagement of tourists in tourism activities rather than a controllable attribute that can be managed by tourism professionals. Extensive study in various domains, including historical tourism [43][44][45][46], hospitality [47], island and coastal tourism [48,49], as well as wine tourism [50], has consistently demonstrated the pivotal role of experience quality as a determinant factor that shapes the behaviors of tourists.…”

“…While some argued that authenticity is outdated in the tourism industry [59], others, like [60], contended that further exploration of the concept is crucial for its sustained relevance in the field. It is also important to note that this concept has been extensively studied in the realm of heritage tourism [45,61]. Perceived authenticity, specifically, has garnered significant attention within the domain of heritage tourism [45,[61][62][63], as well as in studies of souvenirs [64,65], marine tourism [66], theme parks [67], and culinary experiences [68,69].…”

How Experience Quality, Prior Knowledge and Perceived Value Affect Revisit Intention to Batavia Jakarta

“…Experience quality is a unique dimension of the experience offered by tourism (Domínguez-Quintero et al, 2020;Lu et al, 2022). This dimension concerns the psychological outcomes of tourists according to their emotional responses rather than evaluations of functional or utilitarian standards of the product/service received (Jin et al, 2015).…”

“…They also emphasize that experience quality is a psychological outcome resulting from tourist participation in tourism activities but is not an attribute that can be controlled by service suppliers. In addition, experience quality has been shown to be a pull factor in wine tourism (Fernandes & Cruz, 2016), heritage tourism (Lu et al, 2022;Mansour & Ariffin, 2017), nature tourism (Moon & Han, 2018), and tourism. dark (Sharma, 2020).…”

Big Data Algorithm and Zhejiang Opera Culture Gene Mapping

“…Therefore, how to protect and inherit Zhejiang's traditional opera culture has become an important issue that urgently needs to be solved [5]. As an emerging data processing and analysis method, big data algorithms can process a large amount of data quickly and extract laws and features from them that are difficult to discover directly by humans [6][7]. The processing and analysis of big data algorithms can transform these data into visualized maps showing the intrinsic connections and characteristics of Zhejiang's traditional opera culture [8].…”