Perceived Crowding and Tourism: Promotion and Prevention Reactions

Abstract

This article addresses how perceived crowding impact expectations of tourists in Norway. A survey is used to collect data from more them 900 respondents. The project includes the development of a model capturing antecedents of cruise port attractiveness in a crowding context. We measure destination acceptability in terms of promotion vs. prevention reactions towards levels of crowding at the destination. Structural equation modelling reveal that the promotion and prevention reaction is negatively and positively influencing crowding and destination expectation. However, the promotion and prevention reaction influence destination acceptability somewhat differently and with varying intensities.