2011 IEEE International Conference on Control System, Computing and Engineering 2011
DOI: 10.1109/iccsce.2011.6190564
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Perceived security, privacy, and trust concerns within Social Networking Sites: The role of Information sharing and relationships development in the Malaysian Higher Education Institutions' marketing

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Cited by 22 publications
(8 citation statements)
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“…Almadhoun et al [3] conducted a study in order to identify the effect of security, privacy, and trust in Social Network Sites (SNSs) for the purpose of sharing information and developing new relationships in order to discover how they affect students' enrolment. In doing this, they conducted a survey of 66 participants, and their findings suggested that perceived privacy and perceived trust in other members in SNSs is significantly related with information sharing.…”
Section: B Trusted Emailsmentioning
confidence: 99%
“…Almadhoun et al [3] conducted a study in order to identify the effect of security, privacy, and trust in Social Network Sites (SNSs) for the purpose of sharing information and developing new relationships in order to discover how they affect students' enrolment. In doing this, they conducted a survey of 66 participants, and their findings suggested that perceived privacy and perceived trust in other members in SNSs is significantly related with information sharing.…”
Section: B Trusted Emailsmentioning
confidence: 99%
“…A huge amount of latest software applications and services that enable social computing networks to take mutual action and online social contact with rich exchange of interactive program, data information and advancement of comprehensive awareness have originated by these Web domains, for instance, Facebook, Twitter, LinkedIn, Wikipedia, peer to peer networks, research gates, Google scholar, WhatsApp, Skype, IMO, YouTube, daily motions, open source groups and online business networks. Many of the popular online social and academic networks have been rising intensely like YouTube and Facebook [2]. Computing moves computing network to the era of telecommunication and data networks and allows various subscribers with relatively low technical complexity in using the Web, to share their creativeness task, social collaboration, the knowledge, and experiences for mutual development of innovative tools, distribute important data and its publicity, and integrate joint trading control.…”
Section: Introductionmentioning
confidence: 99%
“…12,13,14 As trust and privacy play a crucial role in face-to-face communication and the development of a new relationship, several studies propose that a similar approach is used by users on social networking sites. 15,16 Other studies have further established the privacy paradox on social networking sites. Furthermore, several risks to users of online social networks and groups have been highlighted, 10,15 such as embarrassment, stalking and identity theft.…”
Section: Theoretical Backgroundmentioning
confidence: 99%