2024
DOI: 10.1108/jima-07-2022-0204
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Perceptions of Halal-friendly attributes: a quantitative study of tourists’ intention to travel non-Islamic destination

Nimit Soonsan,
Zulfiqar Ali Jumani

Abstract: Purpose Thailand's Halal-friendly destination attributes are the focus of this study. The purpose of this study is to investigate the impact of Halal-friendly attributes on tourists’ intentions to visit non-Muslim destinations. Also, this study analyzes the impact of Muslim tourists’ attitudes on Halal-friendly characteristics and their intentions to visit countries that are not predominantly Muslim. Design/methodology/approach To accomplish objectives, a survey was used to gather the data by using a conveni… Show more

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