A second-generation fast Non-dominated Sorting Genetic Algorithm product shape multi-objective imagery optimization model based on degradation (DNSGA-II) strategy is proposed to make the product appearance optimization scheme meet the complex emotional needs of users for the product. First, the semantic differential method and K-Means cluster analysis are applied to extract the multi-objective imagery of users; then, the product multidimensional scale analysis is applied to classify the research objects, and again the reference samples are screened by the semantic differential method, and the samples are parametrized in two dimensions by using elliptic Fourier analysis; finally, the fuzzy dynamic evaluation function is used as the objective function of the algorithm, and the coordinates of key points of product contours Finally, with the fuzzy dynamic evaluation function as the objective function of the algorithm and the coordinates of key points of the product profile as the decision variables, the optimal product profile solution set is solved by DNSGA-II. The validity of the model is verified by taking the optimization of the shape scheme of the hospital connection site as an example. For comparison with DNSGA-II, other multi-objective optimization algorithms are also presented. To evaluate the performance of each algorithm, the performance evaluation index values of the five multi-objective optimization algorithms are calculated in this paper. The results show that DNSGA-II is superior in improving individual diversity and has better overall performance.