The River of Life (ROL) is a riverfront regeneration project that aims to transform the Klang River into a vibrant waterfront with high economic value. The study aims to define the implications of the RoL towards society in the area of KLCH. One hundred fifty respondents of local and international visitors completed the survey. From the findings, it shows that the respondents reacted favorably to all of RoL's social consequences, but improvements from the aesthetic and awareness is needed. These results help to maximize economic growth, enhancing social interaction and environmental preservation, especially in the urban.Keywords: Riverfront regeneration; social impacts; River of Life (RoL)eISSN: 2398-4287 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v4i12.1854