In this study, the performance of waste seashells (SS) in adsorbing color and oxidation parameters during the bleaching process of sunflower oil was evaluated and compared with that of commercial clay. Seashell activation methods included microwave treatment (900 W for 30 min), acid treatment (7 N H2SO4), and a combination of both. Interestingly, the unactivated SS demonstrated superior adsorption performance compared with the activated SS. SS, which have the ability to eliminate color pigments like chlorophyll and carotenoid, were found to be effective in this regard. However, their effectiveness in reducing the peroxide and p‐anisidine value was not as successful as that of commercial clay. Free acidity content remained constant across all treatments. SS emerged as a cost‐effective alternative adsorbent, promising in preventing environmental pollution. Their use signifies a valuable contribution to sustainability. This study sheds light on SS potential as an eco‐friendly solution in industrial processes, warranting further exploration and application.Practical applicationsBiowaste valorization is a process that involves converting organic waste materials into valuable products, energy, or resources, instead of simply disposing of them in landfills or incinerating them. This approach has gained significance owing to its potential to address environmental, economic, and social challenges. In this respect, this study presents that bioadsorbent obtained from waste SS can be utilized for bleaching of sunflower oil.