In this work, Vehicle-to-everything (V2X) wireless communications performance is analyzed, in order to account for inherent scenario complexity, in the deployment phase of wireless systems towards the implementation of a Context Aware environment. An urban environment has been simulated by means of an in-house three-dimensional (3D) Ray Launching algorithm, coupled with a microscopic vehicular movement simulator, accounting for embedded urban elements as well as variable traffic densities within the complex environment. Largescale and small-scale results are presented, as well as statistical analysis of the impact of different traffic densities. A campaign of measurements in the same real scenario has been performed, showing good agreement with wireless channel estimations for the considered frequency. These results can aid in V2X deployment configurations in urban environments, in order to minimize power consumption, optimize interference levels and increase overall system performance.