High-rise television transmission towers are of low damping and may vibrate excessively when subjected to strong earthquakes. Various dynamic absorbers and dampers are proposed to protect television transmission towers from excessive vibrations and damages. Up to now, the seismic damage reduction in television towers, using SMA dampers under seismic excitations, has not been conducted. To this end, the response reduction in a flexible television tower, disturbed by earthquakes using SMA dampers, is conducted in this study. A two-dimensional dynamic model is developed for dynamic computation at first. The mathematical model of an SMA damper is proposed, and the equations of motion of the tower, without and with, are established, respectively. The structural dynamic responses are examined in the time and the frequency domain, respectively. The effects of damper stiffness, service temperature, hysteresis loops, and earthquake intensity on control efficacy are investigated in detail. In addition, the power spectrum density curves, of dynamic responses and the energy responses, are compared to provide deep insights into the developed control approach. The control performance of SMA dampers is compared with that of widely-used friction dampers. The analytical observations indicate that SMA dampers with optimal parameters can substantially reduce the vibrations of TV transmission towers under seismic excitations.