Performance implication of market orientation and use of management accounting systems

Abstract

Purpose Drawing upon the resource-based view and the contingency theory, the purpose of this paper is to build and test a framework of: the interaction between market orientation (MO) and accountants’ participation in strategic decision making; and its subsequent effect on the use of management accounting systems (MASs), which, in turn, enhances firm performance. Design/methodology/approach The hypotheses were empirically tested using partial least square-structural equation modeling with survey data from 171 large business firms in Vietnam. The standardized root mean squared residual value of the composite model was also examined using SmartPLS3 to test the model fit. The marker-variable technique was employed to test common method bias. Findings This study has two key findings: first, the use of MAS (in terms of broad scope, timeliness, aggregation, and integration) mediates the effect of MO on firm performance. Second, the degree of accountants’ participation in strategic decision making elevates the positive relationship between MO and the use of MAS. Originality/value This study is one of the first empirical attempts to test the contingent roles of accountants’ participation in strategic decision making and the use of MAS information in driving performance of market-oriented firms in the context of a transition market.

Yönetim muhasebesi sistemi ve stratejik planlamanın firma performansına etkisi

“…Other research findings are consistent with previous studies that found a positive relationship between the management accounting system and firm performance (Mia, 1993;Mia and Winata, 2014;Nguyen, 2018) and strategic planning and firm performance (Glaister et al, 2008). Moreover, it has been proven that the management accounting system increases firm performance through its role in strategic planning.…”

“…Literatürde YMS bilgisinin dört boyutunun birlikte değerlendirildiği çalışmalar sınırlıdır (Lal ve Hassel, 1998;Agbejule, 2005;Hammad, Jusoh ve Ghozali, 2013;Ismail, Isa ve Mia, 2018;Nguyen, 2018;Ghasemi, Habibi, Ghasemlo ve Karami, 2019). Çoğu çalışmada, sistemi genel olarak yansıttığı düşünüldüğünden ve ölçüm kolaylığı nedeniyle YMS bilgisinin sadece "kapsam" boyutunun ele alındığı görülmektedir (Mia, 1993;Abernethy ve Guthrie, 1994;Mia ve Chenhall, 1994;Chong ve Chong, 1997;Mia ve Clarke, 1999;Mia, 2000;Linn, Casey, Johnson ve Ellis, 2001;Chong ve Eggleton, 2003;Sharma, Jones ve Ratnatunga, 2006;Agbejule ve Burrowes, 2007;Naranjo-Gil ve Hartman, 2007;Cheng, 2012;Mia ve Winata, 2014;Nguyen, Mia, Winata ve Chong, 2017).…”

“…Sağlanan bilginin değerlendirilmesinde de araştırmacılar tarafından farklı yaklaşımlar sergilenmiştir. Bazı çalışmalarda "bilginin faydasının ve öneminin" (Bouwens ve Abernethy, 2000;Naranjo-Gil ve Hartman, 2007;Chiou, 2011;Cheng, 2012;Novas vd., 2017); diğer çalışmalarda ise "bilginin ulaşılabilirliği/mevcut olması ve kullanımının" (Mia ve Chenhall, 1994;Tsui, 2001;Chong ve Eggleton, 2003;Agbejule, 2005;Sharma vd., 2006;Agbejule ve Burrowes, 2007;Hammad vd., 2013;Mia ve Winata, 2014;Ismail vd., 2018;Nguyen, 2018;Ghasemi vd., 2019) değerlendirilmesi istenmiştir. Bilginin faydalı olmasının ya da öneminin değerlendirilmesi, kullanıcıların varsayımsal çıkarımlarına dayanabileceğinden mevcut durumu yansıtamayabileceği düşünülmektedir (Soobaroyen ve Poorundersing, 2008).…”

Market Orientation and Business Performance: Study in Petrol Station in Timor-Leste

“…DB12 (Nguyen, 2018b;Ozdemir et al, 2017) Our sales growth increase in the last two years. DB13 (Nguyen, 2018b;Ozdemir et al, 2017) Our total profitability increase in the last two years. DB14 (Ozdemir et al, 2017) Non Financial (DB2)…”

“…OM21 (Huhtala et al, 2014;Narver & Slater, 1990;Nguyen, 2018b) We put greater emphasis on improving the competitive action which to threaten our business.…”